CITY MAG
Hi Guest!     Login | Register  

Havaianas India Debut

Havaianas India Debut
 
BY:Ankit Chudiwala


Article Visits : 224
Bookmark and Share
Once synonymous with Brazil's working class, these colourful rubber flip flops (their patented squishy rubber sole is a coveted trade secret, by the way) transcended their modest origins, quickly becoming a staple for Brazil’s socialites. And therein lies their greatest success: with both minimum wage workers and millionaires sporting them, after football and Samba they’ve proved to be the next great social equalizer in Brazil, one of the world's most stratified societies. Soon after, due to a 180-degree marketing shift that is studied in MBA programs worldwide, their popularity could not be contained within the boundaries of Latin America and they infiltrated Bloomingdales as well as the shoe cupboards of Hollywood A-listers (think Johnny Depp, Ashton Kutcher and David Beckham). The brand turns 50 this year, and after popping up on the runways of Paris (probably the only item on there you can get for less than Rs 1000), they’ve finally pushed into the Indian market and are now available at Vama on Peddar Road in Mumbai and online via The Beach Company. But before you ditch your shoes and socks and expose your unmanicured toenails to the unsuspecting world, ensure your feet are clean and presentable, for in the words of Michael Bastian, “Wearing flip-flops is a privilege, not a right."
----------------------------------------------------------------------------------------------------------------------------------------------------
WRITE REVIEW




Reference :
CITYMAG SALE SHARE BUSINESS PARTNERS
About Us
Terms & Conditions
Participate in Contest
Claim Prize
GURGAON SALE
DELHI SALE
MUMBAI SALE
BANGALORE SALE
Write Articles
Last Minute Packing
Plan Road trip
Required Travel Vaccinations
Travel Credit Card
Voltage Converter
World Clock
Publish your SALE
Publish your event
Publish your classified
Register your Hotel/Resort
Register your Long Stay/Service Apmt.
Register your Guest House/PG/B&B
Register your restaurant/bar
Register your shop/spa
Register your Banquet/Meeting hall
Career