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How to buy anti-ageing creams

While wrinkles may add 'character' to a man's face, the same represent a sad slippery slope toward senility in women.
BY:Rajesh Sahu

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While wrinkles may add 'character' to a man's face, the same represent a sad slippery slope toward senility in women.

To erase these lines of misery, women go overboard in clinging to every new anti-aging cream in the market that promises 'instant miracles.' But are these genies really functional?

"From the moment we are born, our skin begins to respond to two sets of biological processes. The internal causes can be genetics and hormonal and the extrinsic are sun damage (that's a colossal 80% cause, mind you) and mental stress, crazy diets, pollution, drinking, smoking, chemotherapy and radiation," informs Dr. Kalpana Sarangi, Consulting Cosmetic Dermatologist & Olay ACRC India Representative.

What's in it?
The expensive little bottle in your hand does have things that help your skin; things like scientifically proven antioxidants (mainly A, C and E). Vitamin A 'puffs up' the skin to make wrinkles look less deep with its light inflammatory action. Vitamin C has a brightening effect as it can help to boost circulation and collagen production. Alpha-hydroxy acids (AHAs or 'fruit acids') improve the skin's appearance by speeding up the shedding of old, dead cells from the skin surface. Retinoids are chemicals that make the skin produce new cells more quickly, making it thicker and more compact. "No matter what your anti ageing cream contains, it won't work without sunscreen. So for a day cream go for one with a desired SPF (sun protection factor). These creams work to some degree, the skin reverts to its previous condition if you discontinue," warns Dr Ramweshwar Gutte, Dermatologist, Dr LH Hiranandani Hospital, Powai. More than anything, most of them merely moisturize your skin; which even a routine inexpensive moisturizer will do.

Sample it!
Always opt for a patch test before using a product. Dab a small amount of the preparation on the pulse of your wrist or the crook of your elbow; leave it unwashed for a period of 24- 48 hours. Now watch for signs of any allergic reactions. Typical signs will include redness, a rash, any form of breakouts on the skin, itchiness, pain, flaking etc. Continue usage only if you do not have a reaction. Different skin types require different anti-ageing creams.For oily skin, we advise gel based or creams with matte effect, cream base for dry skin and for a combination skin,lotion based creams are referred.Go for creams, which have 'noncomedogenic and hypollergic.

Expensive = Quality = Results?
Some time pricing should match the reputation of the brand. Most reputed companies put in a lot of research and clinical trials into their products to check skin allergies and systemic side effects. Hence, the cost and eventually the pricing of such products goes up. but always remember "A clay pot with honey is better than a golden pot with poison." So first Sample and only then select.

Whoever you decide to believe, one thing is for sure: A balanced diet, staying out of the sun and avoiding smoky places is just as important as splurging on expensive lotions and potions.

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