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Sonakshi refuses to lose weight for ad campaign

The actress chooses to opt out of a lucrative endorsement deal that required her to lose a few inches. Deepika likely to replace her.
BY:Sarika Mehta

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Sonakshi Sinha, who has been the postergirl for the curvaceous Indian beauty, has just walked out of an advertising deal that needed her to shed some serious weight.

Not the kind to be embarrassed about her body type or weight, Sonakshi was apparently given a choice by the clothing brand - shape up to fit into our new range of skinny clothes, or else... But rather than let go of what she evidently thinks is her USP - her generous proportions - Sonakshi has decided to snap her ties with the brand instead.

"She has been the face of the brand for some time along with Hrithik Roshan. However, for the latest ad campaign, the makers needed someone slimmer. So they asked Sona to work on losing a few inches," a source told us.

But rather than comply to their demands, Sonakshi, who has put on some extra weight to fit into the character of a housewife from UP in Dabangg 2, showed them the door. "She has decided not to do the campaign now," said her spokesperson Bunty Sajdeh and mentioned that the decision was taken after a lot of deliberation and brain-storming.

And it is not just the new campaign Sonakshi has pulled out of. "She is no more the brand ambassador. So, I can tell you for sure that she is not doing the new campaign. Her contract with the brand had expired and we have decided not to renew it. Hrithik is the other brand ambassador with Sonakshi. We don't know whether he is still on board or not," added Bunty.

According to sources, the endorsement deal may now go to one of Sonakshi's peers from the other school of thought, namely Deepika Padukone. However, the managing director of the clothing brand, Nikhil Chaturvedi denied that they were in talks with Dippy.

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