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Survey on how India watches pornography

Pornhub, one of the world’s largest adult websites, has given Quartz access to their data, outlining India’s sexual preferences and porn habits, just as the government looks into the possibility of introducing web filters on pornographic content. The data was gathered between Sept. 2013 to Sept.
 
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A new study done on data released by Pornhub, one of the most popular adult entertainment websites in India, and published in the online magazine Quartz, brings out many unknown facts about the sexual preferences and porn-watching habits of Indians.

Close to 47.5 per cent of Indians log on to the porn website from their desktops, while 49.9 per cent use their mobile phones. After the US and UK, Pornhub's third highest Android traffic comes from India, while Indians make up the fifth highest number of daily visitors to the website.

Only 2.6 per cent Indians use tablets to watch porn, although the global average for tablet usage to access porn is much higher at 11 per cent.

Quite expectedly, the results show that India's favorite porn star is the Indian-origin Canadian Sunny Leone, who is now a popular Bollywood actress too. She is followed by adult entertainment stars Lisa Ann and Priya Rai.

The results also show that the most popular search terms Indians use to find their porn are: Sunny Leone, Indian, Lisa Ann, Indian wife and Indian bhabhi.

The data shows that users in Rajasthan, Punjab, Jammu and Kashmir, Delhi and the northeastern states spend the most amount of time on the site, and visit more number of pages than other states. While the country views an average of 7.32 pages per session (compared to the global average of 7.6), Mizoram and Delhi clock in more than 8, which is by far the highest in the country. The national average time spent in one session of porn-viewing is 8.22 minutes (34 seconds less than the global average).

The study also mentions that more than one-fourth of the people watching porn in India are women, and that the most popular category among them is lesbian, followed by gay.

Indians are most active on Pornhub on Saturdays, while Sunday is the least active day. Surprisingly, in countries like the United Kingdom, the United States, Germany and Brazil, Monday is the most popular day.

The study mentions that the data was gathered between September 2013 and September 2014.

India, which is expected to have the second largest number of internet users in the world by next month, places fifth in terms of the most number of daily visitors to the website, says Pornhub. An overwhelming majority, or 40% of Pornhub’s 14.2 billion visits, originate from the US.

A Canadian of Indian-origin, who is now a Bollywood actress, Leone is the most popular porn star in the country, despite reportedly retiring in 2013. She is followed by Lisa Ann and Priya Rai.

The most popular search terms also include: Indian, Indian wife and Indian bhabhi (typically older brother’s wife). State-to-state (Pornhub provided preferences across 23 of India’s 29 states), the top searches remain fairly consistent, but “Indian bhabhi” climbs to as high as third in some places, including Jammu and Kashmir, Uttar Pradesh and Haryana.
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